5 Powerful Online Reputation Management Strategies You Can Count On
Spend any time wondering about your online reputation management? That’s what I suspected! According to a study by Erik Qualman of Socialnomics.com nearly three-quarters of consumers report they trust the information provided by online reviews. Also some 80 percent have changed their mind about choosing a product after reading only one negative review online, and more than 84 percent reveal the fact that they see online reviews as being a trusted source of information.
This adds up to one simple fact: when those negative reviews or complaints appear, (and they will!) you need to take them very seriously and take countermeasures to reduce the negative effects!
Let’s have a look at five proven strategies to do that.
- Look at your brand’s search results frequently – Look at your company’s name in Google at least once a month. Google Alerts can be helpful to let you know if there is any conversation regarding you, your company name or your important keywords. Be sure to look beyond page one, as damaging entries may be lurking there on their way higher.
- Respond to negative content promptly – Make an effort to contact the source of the negative content as soon as possible, especially if they are a disappointed customer. Be polite, helpful, and seek to address their concerns in a positive manner. DO NOT get into a flaming match with them. You will be the loser every time!
- Optimize your pages with your company name – Make certain your company’s name is prominent within your optimization, especially in keywords, tags, and titles. The greater number of of your site’s pages that bear your name, the more chances Google will see your site as the authority for this keyword (your company name) and rank you higher, particularly because most negative content won’t have done any SEO.
- Create more content channels with your brand – You can use free blogs like WordPress.com, Blogger.com or even subdomains of your own site for this, along with your social channels such as YouTube, Facebook, and Google , will help keep your company name prominent. Post fresh content to these channels also, so they hold on to their search positions.
- Ask for reviews – Your very best option for an effective online reputation management tool is to ask your best customers for reviews. Don’t be pushy, but encourage and even reward reviews. This is also your best source of social proof!
Follow these tips to defend your good name! Trust us…you’ll be glad you did.