Use these marketing automation tools to free up time and money.
When marketing your small business online is truly looked at and laid bare, it’s hard to ignore the mountain of tasks that face you and your staff every day. Feelings of being overwhelmed and the uncomfortable suspicion that you’re forgetting something are always present. Every one of us face this. Online marketing is monstrously complex beast, and to tame it you have to employ some forms of marketing automation to handle the amount of moving parts that marketing in multiple channels necessitates. Not doing this is practically choosing not to compete. Let’s examine some ways we can apply marketing automation.
There are oodles of great tools available that you can spend your time and money on, for our purposes here I’m going to concentrate on three areas that can be enormous time sucks and possess the most potential for return on investment.
Email Auto-Responders – Possibly the most important thing to automate, as without employing this type of tool you’ve got virtually no hope of building a customer email list. Loading up your autoresponder with marketing messages can help you give both new customers and prospects alike the feeling that they are being well cared for. There are several great email companies out there that will handle this seamlessly for you, such as AWeber, GetResponse, iContact, MailChimp and more.
Social Media – Checking and running social media campaigns can be a logistical nightmare if you’re not using some sort of tool. There are plenty of good ones out there that enable you to keep track of and post to your social platforms. Take a look at HootSuite, TweetDeck and Buffer.
Automate tasks – As we all know there are lots of small tasks that need attention daily, or the entire house of cards may fall down! Some of the better tools to come down the pike of late are the development of task masters like IFTTT and Zapier. These tools, (similar in intent and application) can be lifesavers in regards to automating tasks between two different services. Very handy, indeed!
Be mindful that you’re not automating too many aspects, especially customer service. Specific things require your touch, and this is one of them. Do yourself and your business a favor and look into automating at least some of your online business today!