Even though it has been a few months since Google merged with Google Places to become Google Local, there is some confusion as to exactly what this new entity would grow to be. No longer. One shining example of what is possible for small business is the Google business page for BakeSpace.com. They’ve utilized all of the features such as hangouts, video and more to garner more than 330,000 users inside their circles. Companies are waking up to the massive opportunity that lies within Google Local and are finding fantastic ways to use it for finding buyers and prospects.

Let’s discover you can do that too! Here are some ideas to get you started:

  • Make your Google Local page stand out! – The most crucial element of this is to ensure that your page is totally filled out. Be sure you complete all text areas that are asked for, as this is important to Google. Use plenty of images, since the ranking of your page appears to hinge on how many images and videos it has. Not to mention that you’re able to present a terrific visual of your site and wares.
  • Use the search function to prospect – Using Google to look for prospects and hook up with potential customers is incredibly easy! The search bar at the top of your Google page can help you find folks that are discussing your niche or company. Add them to your Circles and begin the connection process!
  • Engage with Google Communities or video – A very good way to leverage your Google Local page is by engaging directly with your people in Google ‘Communities’ or via video chats. One amazing example of a company that has gotten this down is Cadbury. You can also lead people to enticing offers and coupons which can be accessed directly from your website. This is an brilliant method to convert Google visitors to onsite buyers.
  • Use Google Hangouts as a media channel – There are a variety of ways to use this versatile tool to pump up your business. You can conduct webinars, training sessions, online press conferences, offer free consults (related to your business) and possibly even host your own show. Google records these sessions, sends you the file, which you can then upload to YouTube. Beginning to see the possibilities?

I hope you’re realizing the possibility of what Google along with Google Local, YouTube and the rest of the Google suite can do for your business. Get started on Google Local today!

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