Why It’s Essential to Engage in Social Media

Way back in the day (last year) it was a relatively simple undertaking to rank your pages in Google’s search results. Optimize the pages, have decent, unique content and create a slew of backlinks to them.

Unfortunately, that’s no longer the case!

Google, in their quest to develop a more relevant, social collection of search results, has made the game a bit more intricate. In addition to making sure we are still performing most if not all of the aforementioned tasks, social signals are now playing a vital part in the Google search results algorithm, the formula designed to determine where our pages rank in the search stratosphere.

What in the name of Twitter are we supposed to do?

Here are three simple ways for you to enhance the level of engagement with your brand, increase the size of your prospective audience, and favorably increase word of mouth about your business.

  1. Use images and videos – Like it or not, we are now a society that thrives on images. Most would, whether by time necessity or purely visual stimulation, prefer to watch and see instead of read. According to Facebook pics and vids attract 53% more “likes” than text alone.
  2. Do it later in the day – Customer engagement in the form of likes, shares and follows, are occurring later in the day, according to this infographic. (See, you wanted to check it out, didn’t ya!)
  3. Be quick to respond – Getting people to respond to you is hard enough: don’t leave them hanging! Make sure you develop the practice of replying to comments, tweets and status updates as soon as possible. You’re wanting to engage, not find a way avoid this!

Don’t be like Freddie!

Professional golfer Freddie Couples was asked once why he never answers the phone. His reply was, “there might be someone on the other end.” Don’t be like Freddie! Engage with your followers!

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