Facebook Ads – The Image is the Thing!

Utilizing Facebook ads generally is one of the most expedient and effective ad platforms for getting visitors to your sites, offers, and for many other purposes for your website. A Facebook Ad campaign is a snap to get going, has great demographic targeting tools, and can be up in minutes. One thing to understand is that the key to receiving the best results and return on investment (ROI) is through the use of the most appropriate and effective images available. It has been shown that imagery is 70-89 percent of the success or failure of a Facebook ad campaign. Let’s have a look at some useful tips to get the most from your Facebook ad images.

5 Awesome Tips for Facebook Ad Images

Creating an ad that produces a real impact and statement for your product or services is a matter of standing out from the rest. Here are five ways to do exactly that!

  1. Use high quality images – Because your images are going to end up quite small, make sure you’re purchasing from a reputable resource. Fotolia and iStockPhoto are two of our faves. The XS size of available images is going to be fine, as even these are going to be cut down to the size of a postage stamp. (110×80 pixels)
  2. Crop your photos to deliver maximum impact – Crop your photos carefully to focus on the most important aspect of your ad. Cropping faces from the eyes to mouth is the most impactful technique for riveting people images. Also, be sure that your model’s eyes have life. When using product images, get close!
  3. Employ eye-catching colors – Using bright, visually arresting pics will do wonders for your clickthrough rates. Too many people opt to blend in with the pervasive Facebook blue, and thereby consign their ads to a form of “banner blindness”.
  4. Choose the best looking images you can find! – Unless you are going for a certain statement, choose the most attractive photos you can find. Everyone is attracted to beauty. Period. This is not to say that sometimes beauty can’t be trumped by cute, funny or outrageous.
  5. Use humor whenever you can – All of us love a good laugh. If you have the opportunity to inject humor into your ad, don’t miss it! This will surely result in a higher clickthrough rate!

For some terrific examples of these ad-image principles in action, check out this great article at Search Engine Watch.

No email newsletter? You’re really missing out!

Many businesses are of the opinion that the e-newsletter is a tool from days gone by, when we were all connected to dial-up Internet via AOL and “surfed” the web like a herd of turtles with Netscape. Though the e-newsletter has existed a long time, it is still a valuable tool that you will do well to employ. This is perhaps even more true today than before. Anytime you can communicate more effectively and connect with your audience in a meaningful fashion is a useful one. An e-newsletter is an extremely good method to use, build authority and ultimately drive sales. The Direct Marketing Association tells us that every $1 spent on email marketing creates $40 in revenue. Aweber reveals that 77% of small business owners report increased revenue by using email.

Your e-newsletter doesn’t need to be boring!

You might have opted in for an e-newsletter in the past and been decidedly unimpressed. Been there, done that! However, your e-newsletter doesn’t need to be has as bland and un-sexy as those. Here are some eye-catching examples of E-newsletters that rock! What’s more, every major email autoresponder service has a wonderful array of newsletter templates, if you are hesitant or unable to design your own. Make sure you engage your readers by resonating with what interests them. Kayak, for example, isn’t simply attempting to tell you about the latest, greatest travel deals, but goes out of their way to sell the idea of travel.

Quick strategies for an engaging e-newsletter

Here are some tips for creating an e-newsletter that gets opened and acted upon!

  • Speak as if to a friend – Everyone loves to hear from a trusted friend!
  • You want to encourage communication – Be sure you give your readers every chance to respond and use specific calls to action to ask for it!
  • Be specific! – Don’t stray from your topic, and most importantly, don’t be boring!
  • Offer useful content – More than anything, offer content that’s fresh, useful and that resonates with your list.
  • Hit emotional hot buttons – Stirring up emotion makes your writing come alive, and will frequently promote more reader engagement.

Don’t permit this golden opportunity to reach your list in a more substantive way slip by. Create an e-newsletter today!

While at first glance it would make perfect sense that the smaller, more agile entrepreneurial companies amongst us would be by far the most innovative. You’d think this would be true. And you would be wrong. It’s not for a lack of trying or desire. It’s simply that smaller businesses lack the R & D budgets, the staff, and the vision that larger companies can commission.

Clearly, the challenge for small business innovation is to break past the glass ceiling managing to keep it from innovating, and actually get into the game! Fewer than half of small businesses were brought into being as a result of a new idea, according to a study by Erik Hurst and Benjamin Wild Pugsley of the University of Chicago. They state that most new business is another “Me-too” venture, offering the already crowded marketplace another grocery, plumber or florist. Little innovation required, and thus little growth.

So so how exactly does a small business get from the morass of just another business to one that is offering new and exciting services and products people are clamoring to try?

4  Ways to generate a culture of innovation in your business!

  • Encourage innovation – Rewarding your employees with tangible perks for helping to implement new and innovative initiatives is a simple way to help launch your company’s venture into innovation. Seek to create a buzz around discovering new and better ways to conduct  business and improve products and services.
  • Understand your markets’ needs and desires – Keep abreast of the latest trends and ideas within your market. Make sure to be hooked in to all the news and views that are effecting your company, and take action on what you hear and see!
  • Be sure to connect with your existing customers Listening and taking into serious thought what your customers say about not just your business and products, but about what their wish list would contain is paramount in helping to understand a direction you might want to investigate. Keep the conversation focused on what are the customer’s problems, and make use of those to help create solutions!
  • Be ready to try something new! – Don’t be scared to be innovative. A great example of a company willing to fill a need is Behance.net, a Web-based platform for creative works, where artists can show their work regardless of their resumes, aiming to turn more ideas into reality.