5 Proven Mobile Marketing Strategies for Businesses on a Budget
Local mobile marketing can be a virtual goldmine!
But you wouldn’t realize it studying the marketing activities of most local businesses…
The age of the smart phone has arrived but many small local business owners are still in the dark ages. They are playing catch up with their customers and their behavior. An interesting Web.com survey showed of 500 small business owners showed on 26 percent of respondents invested time and money in optimizing their site for mobile devices! What does this mean for small businesses? It means this is a excellent time to stand out from the crowd. The mobile customers are ripe for the picking and you’re in prime position to reap the rewards!
Since we are now seeing more than half of all searches happening on a mobile device of some sort, the time is now to take advantage of this. Listed below are five proven ways mobile marketing can help small businesses on a budget.
- Optimize the Site for Mobile Users – Google did a survey and found that 61 percent of consumers will leave a website if it is not properly optimized for mobile users. Without a mobile optimized site, the rest falls by the wayside. The site needs to be mobile friendly and available on all platforms.
- Look into Mobile Ads – Mobile ads are cheap and efficient. This may sound surprising but right now lots of the inventory goes unsold every month which keeps the prices down. This makes it a prime time to jump in and explore the concept of mobile advertising.
- SMS and Push Notifications – SMS messages (text messages) have a great open rate. According to Frost and Sullivan, they are opened at an amazing 95 percent! Push notifications are also an execllent method to stay in touch with your clients who choose to opt-in.
- Combining Mobile and Your Social Media – Nothing says social media like real-time connections with your customer base. This is the latest trend and the smallest of businesses can get in on the trend by combining their social media site with a mobile devices. Combine specials, events, coupons or just link a YouTube video to create buzz. Then Tweets and traffic will soon start coming to your web site. Next thing you know your site’s search engine ranking will start climbing and so will your Google . But the best part is, you’ll be connecting with your client base in a real-time way and they will provide you with valuable feedback.
- Location Based Marketing and Passbook – Your small business must be found on the web. Up to now, it meant Foursquare and Yelp. While this still is true, you also have to begin investigating new technology like Passbook in addition. Passbook is a great new app that enables its user to keep all kinds of things like boarding passes, gift cards, coupons, store cards, coupons and all sorts of mobile payments.
The most important thing for local businesses is to gather knowledge and constantly keep learning. Remember, it doesn’t have to be hard and it doesn’t need to be extravagant. You just have to begin where you are and never stop learning.