Green marketing: a smart move for your local business!
Don’t look now but Earth day is here again, and so this might be a good time to take a look at how Green Marketing could benefit your company by appealing to your environmentally conscious consumers. Green marketing is not only a sensible way to preserve our dwindling natural resources, but it is often a deciding factor with regards to consumer purchasing decisions. Beyond the benefit that Green marketing has for our environment, it could work magic for your company’s public image also! This is turning out to be a critical factor for many individuals weighing where and who to purchase from these days. There are a growing number that will opt for an eco-friendly choice over another company isn’t simply on that fact alone.
How can you attract socially conscious consumers?
Getting the word out in your normal media is an important path for many companies to emphasize your green practices, improve your public image, and generate overall good will. As outlined by a report by D S Simon Productions, “media initiatives with a corporate social responsibility focus generates 35-50% more positive media coverage on television, radio, web and social media than comparable programs without the CSR hook”. Developing “green teams” within your business can get employees involved and help brand your business as one that truly cares about conservation and the green initiative. Organizations like EarthShare can help.
How Arya Cleaners went green and it worked!
Arya Cleaners, a dry cleaner in Chula Vista CA, went all in for green marketing and it paid off handsomely. Updating their natural gas burning water heaters with a new technology that transfers heat from the boiler to their commercial laundry machines, replacing their company vehicle with a fuel efficient clean burning delivery van, and also by using wet-cleaning technology that reduced their use of PERC (perchloroethylene), a harmful chemical solvent used by dry cleaners, by 90%, are a few of the steps they took.
This lead to Arya Cleaners being named a CoolCalifornia.org Small Business Excellence Award Winner, being a Certified Chula Vista Clean Business, and being given the Mayor’s award for excellence in 2009 for green friendly business practices. Arya has got it. Branding themselves as an eco-friendly business in a business where there are few that are doing so made a huge difference. Take steps to embrace green marketing today, and discover if it doesn’t have a positive impact on your bottom line!